Jan 13, 2019
As a marketing channel chat bots in Messenger Marketing boast better engagement than any other channel out there, including email, direct mail, social media. Messenger Marketing is simply the act of marketing to your customers using a messaging app. Chat bots create an active user experience, unlike apps and websites. And thus can be used for an interactive marketing campaign. Chatbots can help a small business reach out to more audience without extra cost. Chat bots on Facebook Messenger is an example of how companies can reach out to more people effectively and at a lower cost.