Feb 3, 2019
Messenger Marketing is simply the act of marketing to your customers using a messaging app. Chat bots create an active user experience, unlike apps and websites. And thus can be used for an interactive marketing campaign. Chatbots can help a small business reach out to more audience without extra cost. Chat bots on Facebook Messenger is an example of how companies can reach out to more people effectively and at a lower cost. In this episode, I conduct a case study of an international recruiter.