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Digital Marketing Masters Podcast

Jun 30, 2019

 Most people see the Kardashians as being “famous for being famous,” rather than entrepreneurs with an influence. Love them or hate them, the Kardashians are the reigning queens of marketing. In this episode, I discuss 5 Influencer Marketing Lessons Every Entrepreneur needs to learn from the Kardashians.

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Jun 24, 2019

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

  • Facebook Messenger messages have an open rate of 50-80%
  • Facebook Messenger messages have a click-through rate of 20%, especially when using chat blasting


Jun 17, 2019

It’s not about choosing between on and off-page SEO, that would be like having to choose between a foundation or a roof for your house. On-page and off-page SEO work together to improve your search engine rankings in complementary fashion; however, SEOs generally advise getting your on-page SEO ducks in a row...


DMM25: 3 Linkedin Engagement and Prospecting Strategies

Jun 10, 2019

In the old days, sales prospecting consisted of cold calling, dropins, daily meetings and networking over lunch: Basically putting yourself in front of a lead at every opportunity.

Those days are over. In the digital world of today, where roughly two-thirds of the B2B buyers make their decision via online content, the...


Jun 10, 2019

In the old days, sales prospecting consisted of cold calling, dropins, daily meetings and networking over lunch: Basically putting yourself in front of a lead at every opportunity.

Those days are over. In the digital world of today, where roughly two-thirds of the B2B buyers make their decision via online content, the...